Performance and Employees Management Tools

Forced rankings define controversial employees’ management tools that evaluate workers’ performance by using employee-to-employee comparisons. These systems of ranking have gained popularity among large corporations of the size of fortune 500 companies.Advertising We will write a custom assessment sample on Performance and Employees’ Management Tools specifically for you for only $16.05 $11/page Learn More This has been attributed to a number of advantages which presumably outweigh the disadvantages associated with adopting and implementing the use of these employee evaluation systems. Starting with the advantages, Alsever (2007) came across findings that revealed that these systems of evaluation jolt underperforming managers from their complacency. This reputable scholar also acknowledge that they assisted in combating the unwanted incidences such as inflating performance ratings as is the case with most common conventional rating s ystems. This was supported by Grote (2005) when he argued that they enabled independent verification of employees’ performance data. In addition, these systems have the advantage of reducing nepotism, unfair promotions and favoritism. Furthermore, they act as justifiable and legal means of narrowing down and retrenching underperforming employees. Despite having the above advantages, the following were identified as their disadvantages: These systems call on the retrenching and rehiring of best performers which has proved a costly measure to some financially-stretched companies (Alsever, 2007). Furthermore, established firms such as Microsoft, Capital One and Ford are incurring huge legal expenses as a result of suits filed by sacked former employees. These employees considered the systems unfair and discriminating them based on their age and gender.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To add, most critics associate the systems with creating competitive environments that limit teamwork, creativity, result in unethical and cutthroat behaviors amongst others. On the other hand, Grote (2005) opined that the culture of forced ranking kept off some high-potential applicants from expressing interest in working with companies implementing these approaches. Deliveries of organizational-training programs (also renamed training delivery methods) are group of materials and techniques used by trainers in structuring their training tools or programs. They are important to employees’ overall success because they assist in determining their appropriate learning objectives and hence appropriate training methods. Examples of such methods include cognitive methods such as discussions, lectures and case studies. They influence target groups by demonstrating the relationships among themes of study. This leads to acquisition of knowledge and change in partici pants’ attitudes. Other than cognitive methods, other examples of training delivery methods are business games, behavior modeling and in-basket techniques. They influence audiences by allowing trainees or participants to practice ethics in simulated or real fashions. According to Axson (2010, p.25), the key components within a performance management plan are the systems (on organizational and personnel structures, project limitations and risks), information, and processes (on planned collaborations).Advertising We will write a custom assessment sample on Performance and Employees’ Management Tools specifically for you for only $16.05 $11/page Learn More All these are used by managers in strategizing, monitoring execution, forecasting employee performance and making decisions. It is recommended by various authors that project evaluators should posses the ability to measure or judge key performance indicators. This is drawn from the signific ance that they form benchmarks for ascertaining the project progress and status (Mosse Sontheimer, 1996, p.1). To expound on this explanation, the author established that quantification of the performance indicators helped in organizing project information in a way that clarified the existing relationships among project variables. These variables are unlimited to project inputs, outputs, and outcomes. This promotes and enables the identification of problems and opportunities with a view of providing solutions that enhance the successful attainment of project aim and goals. References Alsever, J. (2007). What is forced ranking? CBS News. Web. Axson, D.A.J. (2010). Best practices in planning and performance management: Radically rethinking management for a volatile world. 3rd edn. John Wiley Sons: New Jersey. Grote, D. (2005). Forced ranking: Making performance management work. Harvard Business School. Web.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mosse, R. Sontheimer, L.E. (1996). Performance monitoring indicators handbook. World Bank Technical Paper No.334. Washington D.C: The World Bank. This assessment on Performance and Employees’ Management Tools was written and submitted by user Nathalie Hawkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Environmental Factors and Health Promotion Pamphlet Essays

Environmental Factors and Health Promotion Pamphlet Essays Environmental Factors and Health Promotion Pamphlet Paper Environmental Factors and Health Promotion Pamphlet Paper Examples of Environmental Factors Explanation of how the selected environmental actor can potentially affect the health or safety of infants is accurate. The health or safety of infants is accurate and supported with detail. The health or safety of infants is accurate and supported with detail and thoughtful insight. Recommendations Pamphlet does not offer recommendations on accident prevention and safety promotion as they relate to the selected environmental factor and the health or safety of infants. Recommendations offered on accident prevention and safety promotion as they relate to the selected environmental factor and the lath or safety of infants are minimal or inaccurate. Recommendations offered on accident prevention and safety promotion as they relate to the selected environmental factor and the health or safety Of infants are accurate. Recommendations offered on accident prevention and safety promotion as they relate to the selected environmental factor and the health or safety of infants are accurate and supported with detail. Recommendations offered on accident prevention and safety promotion as they relate to the selected environmental factor and the health or safety of infants are accurate and purported with detail and thoughtful insight. Examples, Interventions, and Suggestions Pamphlet does not offer examples, interventions, and suggestions from evidence-based research. Pamphlet offers minimal examples, interventions, and suggestions, or examples are offered but they are inaccurate or not from evidence-based research. Pamphlet offers accurate examples, interventions, and suggestions from evidence-based research. Pamphlet offers accurate examples, interventions, and suggestions from evidence-based research and is supported with detail. Pamphlet offers accurate examples, interventions, ND suggestions from evidence-based research and is supported with detail and thoughtful insight. Written Summary Of Teaching / Learning Interaction Summary of teaching / learning experience is not offered. Summary of teaching / learning interaction is offered but lacks detail and is missing two or more components. Summary includes students reflection on teaching experience but is missing details of the experience and an assessment of learning with the parent. Summary includes demographic information, description of parent response to teaching, and assessment of arena understanding but does not include students reflection on teaching experience. Summary includes demographic information, description of parent response to teaching, assessment of parent understanding and students impressions of teaching. Resources Pamphlet does not provide readers with community, national, and Web, based resources. Pamphlet does not provide readers with all the resources indicated by the assignment (community, national, and Web-based resources), or resources provided do not adequately address selected environmental factor or are missing descriptions and contact information. Pamphlet provides readers all the resources indicated by the assignment (community, national, and Web-based resources), including brief descriptions of resource and contact information. Pamphlet provides readers all the resources indicated by the assignment (community, national, and Web-based resources), including brief descriptions of resource and contact information. Qualities of resources selected indicate thoughtful consideration. Pamphlet provides readers all the resources indicated by the assignment (community, national, and Web-based resources), including brief descriptions of resource ND contact information. Quality of resources selected and the accompanying descriptions indicate thoughtful consideration. Organization and Effectiveness Presentation The piece is not neat or organized, and it does not include all required elements. The work is not neat and includes minor flaws or omissions of required elements. The overall appearance is neat, but major elements are missing. The presentation is good. The overall appearance is neat, with a few minor flaws or missing elements. The work is well presented and includes all required elements. The overall appearance is neat and professional. Originality The work is an extensive collection and rehash of other peoples ideas, products, images, or inventions. There is no evidence of new thought or inventiveness. The work is a minimal collection or rehash of other peoples ideas, products, images, or inventions. There is no evidence of new thought. The product shows evidence of originality. While based on other peoples ideas, products, images, or inventions, the work does offer some new insights. The product shows evidence of originality and inventiveness. While based on an extensive collection of other peoples ideas, products, images, or inventions, the work extends beyond that collection to offer new insights. The product shows significant evidence of originality and inventiveness. The majority of the content and many of the ideas are fresh, original, inventive, and based upon logical conclusions and sound research. Mechanics of Writing (includes spelling, punctuation, grammar, language use) Us reface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence instruction are used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/ or word choice are present. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used. Prose is largely free of mechanical errors, although a few may be present.

Describing a Memorable Meal Essay Example | Topics and Well Written Essays - 500 words

Describing a Memorable Meal - Essay Example   The reason is that all of these things came around once each year so it was more like a ritual or a habit rather than a celebration. The time that I remember the most is when my family and I went on our holiday out of the country. It was to a small island located in the Caribbean, and it was a special moment in my childhood. The setting was remarkable as the waves crashed against the shore while a magnificent sunset occurred daily. There was one restaurant on that island that I shall never forget because of the awesome feeling I got from the delicious food that they served. Once we arrived to eat, the waiters and waitresses came to take our order. My siblings and I were given permission from our parents to select whatever dish or dishes we wanted because we would likely never be able to return here again. As all kids do, I immediately fixed my eyes on the most expensive item on the menu. It did not occur to me at that young age that price doesn’t necessarily equate to quality, but that did not matter to me. I was feeling famished and I couldn’t wait to tuck into the most delicious dinner dish I had ever tasted. While we were waiting for our food to arrive, we noticed the ambiance in this particular restaurant. There was a young lady quietly playing the violin over in the corner, while the flickering lights created a sense of calm over the whole place. After some time our food was brought out to us; not the main course, just the entrà ©e. As I chose not to order one of these, I had to wait a little bit longer for my food. After the rest of my family had finished their appetizers, we noticed a long-bearded man come into the room and begin to play his guitar. He was quite talented with this musical instrument, and the remarkable sound coming from his guitar kept our minds off the impending arrival of our main courses.  Ã‚  

Macro economics Essay Example | Topics and Well Written Essays - 750 words

Macro economics - Essay Example 9.7 %. The declined level of disposable income would result in slowing down of the consumption rate as well. Higher disposable incomes are prerequisite to boost the economy of a country. This is because higher level of disposable income facilitates to augment consumption and greater rate of consumption in turn leads to enhanced spending which is necessary for economic development (Orlik and Davis, â€Å"China Falters in Effort to Boost Consumption†). RETAIL SALES Chinese retail sales have been lowered to 12.7% in the first half of 2013 against the impressive rate of 14.4 % on YoY (Year-on-Year basis) in 2012 (Orlik and Davis, â€Å"China Falters in Effort to Boost Consumption†). ECONOMIC GROWTH Chinese economic growth also decelerated to 7.5% in the second quarter of 2013 against the previous year’s rate. Apart from the Chinese economic growth rate, this article revealed the growth rate related to the United States. The QoQ (Quarter on Quarter) annualized basis g rowth rate related to the United States came out as 6.9% in 2013 which is slightly up from the previous year’s (2012’s) growth rate i.e. 6.6%. However, this rate was far below than the government target growth rate i.e. 7.5% (Orlik and Davis, â€Å"China Falters in Effort to Boost Consumption†). INFRASTRUCTURE The article has revealed that the new residential properties under construction in China have grown to 2.9 % YoY basis in the first half of the year 2013. It also revealed the fact that the real estate prices in China especially in the cities such as Beijing as well as Shenzhen have grown by double-digit (Orlik and Davis, â€Å"China Falters in Effort to Boost Consumption†). 2. GOVERNMENT ROLE IN THE ECONOMY Government plays a vital role towards the economic development of a country. Government roles involve developing various economic policies for the country, defending the nation’s borders, operating courts and legal systems. Government pla ys an important role to regulate tax system of the country along with investing capital for developing various infrastructures within the country. Government has three major roles in the economy. Firstly, it establishes and upholds various property rights. Secondly, it offers nonmarket mechanism for allotting limited resources and thirdly it implements provisions that redistribute wealth and income (Parkin 371-372). In case of Chinese economy as well, the government has strived to take certain measures in terms of preparing economic restructuring plan through laying its focus on investment related to ensuring energy efficiency along with information technology. It has also encouraged different institutions to provide lending to the country’s smaller sized organizations (Orlik and Davis, â€Å"China Falters in Effort to Boost Consumption†). 3. IMPRESSIONS DERIVED FROM THE ARTICLE The article i.e. â€Å"China Falters in Effort to Boost Consumption† published in Th e Wall Street Journal provides an explanation to the latest economic developments in China. It has revealed vital facts relating to the growth rate of China with regard to various fields especially unban household. Beijing’s plan to cut focus on undependable exports also creates a hindrance to growth as urban households level of disposable incomes reduces. Initial part of the article discloses various in

Coca Cola Company Is The Largest Multinational Company Marketing Essay

Coca Cola Company Is The Largest Multinational Company Marketing Essay The Coca-Cola Company is the largest multinational company all over the world, which produces non-alcoholic beverages, including the famous Coca-Cola and Sprite. In 2009, the company revenue has counted $31 billion with $6.8 billion net income. Company is more than 124 years in business, and employs 92.800 people. Coca-Cola Company is one of the small numbers of companies, which sales more than one billion drinks per day. The Coca-Cola Company was established in 1892 when Dr. John Smith Pemberton and Ed Holland formed a company named J. S. Pemberton Medicine Company. The company was established to sell three products: Pembertons French Wine Cola (now is known as Coca-Cola), Pembertons Indian Queen Hair Dye, and Pembertons Globe Flower Cough Syrup. Later on in 1894 company was renamed to Pemberton Chemical Company. Ed Holland became the Vice-president, while D. D. Doe was president of the company. After three years, company again changed name to Pemberton Medicine Company, a co-partnership between Pemberton, A. O. Murphy, E. H. Bloodworth, and J. C. Mayfield. Muthar Kent was elected CEO and Chairman of the Board on July 1, 2008. The economic growth is deliberate: by the Gross Domestic Product (GDP) in the United States prolonged at a yearly rate of 2.50 percent in the third quarter of 2010. The economy of the United States is the largest in the world. The economic system of United States is based on free market economy. It means that sole proprietors and business firms make the majority of the decisions. According to the graph in second quarter of 2008 GDP in of the USA fluctuated among 1%.the picture changed in first half of 2009, when GDP dramatically drop down to -6.8%. This decline GDP the USA effected to the sales of Coca-Cola Company. Company product sale also decline. Income level of population: According to the graph, there was a dramatic decline in GDP growth rate in March 2009. It means that overall income level of population drop down and in this case people do not by Coca-Cola Company products much. Nevertheless, the next year the GDP growth rate began to stabilize and reached a point of 2.5% in March 2009. As a result the income level in USA rose and it goodly affected to sales on company. Interest rate: Interest rate changes do affect the companys ability to borrow and influence businesses that buy KO products Inflation: The inflation rate in United States was last reported at 1.10 percent in November of 2010. The most valuable measures of Inflation are the CPI which measures the GDP deflator and consumer prices, which measures inflation of the domestic economy. Summarizing the data from the graph, he inflation rate was higher in 2008 when in 2010. In the period from 2008-2009 inflation rate was pretty high, that is why Coca-Cola Company raise prices to drinks. In 2010 the inflation rate was not far above the ground, which means that in this time company do not raise products prices much, in order to attract customers. Coca-Cola Company income straightly related to the U.S. dollar (USD). Company is based in the USA, and about 75% of its operating income from outside of United States. That is why company is very sensitive to the strength of dollar. As foreign currencies do not strongly related to the dollar, products which are sold in foreign countries are worth fewer dollars in the US. Another trend affecting Coca-Cola is that higher value of the US dollar the less America goods are sold outside of the United States. Entry 3: Effect of Industry Environment. The soft drink Industry, have the most phenomenon global marketing. The most important part of soft drinks is blended water with sugar, additives and flavors. The success of marketing and advertising such products is that soft drink companies advice to the customers, drink it instead of straight water. The soft drinks have the stale possession in the worldwide market. In 2002, world sales counted $193 billion US dollar. In contrast fruit sales exceeded just US $69 billion. In the U.S., soft drinks of the Coca-Cola Company, mostly sold in two liters bottles and one liter plastic bottles. Coke, Pepsi and Cadbury Schweppes control over than 91% of the U.S. market share. Industry Competition: PepsiCo and Cadbury Schweppes are main competitors of the Coca-Cola Company. There are a lot of smaller beverage companies competing domestically and markets of these non-CSD drinks sometimes possess major shares of their areas. For example Monster energy drink, produced by Hansen Natural (HANS), Red Bull energy drink of the Red Bull GmbHs, or Ferolito iced tea product of the Vultaggio Sons Arizona company. The Coca-Cola Company has competitors not only in soft drinks industry like PepsiCo, Inc., but in the nutrition companies like Kraft Foods, Groupe Danone, Uniliver, and Nestle. PepsiCo Inc. PepsiCo is the second world largest company all over the world. In 1898 in New Bern, North Carolina, druggist Caleb D Bradham created Pepsi-Cola. PepsiCo Inc. holds about one-third of US soft drinks market, it is about 31%.It means that Pepsi Company make a threat to the Coca-Cola Company. PepsiCo Inc. produces products such as Pepsi, Slice, Diet Pepsi, Mountain Dew and Mug Root Beer. Moreover it owns Frito-lay snacks. Cadbury Schweppes. The second direct competitor is Cadbury Schweppes; it is the number tree worlds soft drink producer. In 2007 revenue of the company was $5.75 billion. In US Schweppes have 18% of market share. Company soft drinks include Squirt, La Casera, TriNa, Wave and Spring Valley. The Total sales in the USA are about $12.9 billion. Entry 4:Effect of Political and Legal Environment. Legal factors which can could masquerade an enviromental threat to Coca-Cola company embrace new legislation of food and beverage products. New laws could threaten the company by creating more overhead expenses and decreasing the profit. Legal Factors: Government: Entry 5: Effect of Socio-Cultural Environment. Production of Coca-Cola Company is known by people of all ages, genders, nationalities, social possessions and religion. Price not very high, it means that practically every low and middle class person. The Coca-Cola Company has a number of unethical dessisions related with human rights. Unethical business decision: Coke can be ware harmfull for especially children and adults. Coca-Cola soft drinks are sold practicaly everywere in scholls, hotels, markets, parks, airports, highways and even rest stops. That is why every child are able to buy bottle of Coca-Cola. Coca-Cola contain a lot of chemicals which can be harmfull for young organizm and not only, because Coke badly eaffect liver work,stomach and work of organizm. Soft drinks include too much sugar, and it also can cause big health problems.It also causes a lot of problems related to dental heath. Cola depleats calcium in the bones, causing poor bone health. Coke full of coffein, which fast heart work and heart work not in proper way. To sum up Coca-Cola drink is very dangerous to peoples health. In 2005 KO introdused Coke Zero, it is most significant inovation of Coca-Cola Company. It is calorie free version of classik Coke. Coke Zero has a low level of sugar and suitable for people who are on a diet. Nowdays Coca-Cola Company produses not only carbonate drinks, it also produses such products like fresh juices( Fruitopia), teas, milk, bottled watter(Dassani) and hot chocolate for those who prefer healthy lifestyle. Such products do not badly affect the human organizm. Moreover it can help people to choose healthy drinks instead of carbonate.Coca-Cola must continue to adapt to the enviromental changes like healthy nutrition. Moreover company should include more healthyproducts. Entry 6: Effect of Ethical Enviroment. Each year Coca-Cola company donate more than 4 million US dollars for children with disable people. About 2 million US dollars company donate to african children.I means that company play role in social life not only it native country but others coutries also. Entry 7: Effect of Technological Environment Nowdays technology is one of the main factor in helping company stay profitable. With the time company should modernize delivery process production. It is true that with time technology prosses is developing, nowdays there are a lot of machines, which work more properly,faster and affectively than humans. All Coca-Cola company fabrics are modified with new equpment.And it plays a big role,because the same product made buy developed machine made faster, without any havy work, than product made buy human. It does not mean that people are do not needable in company fabriques. It is well known that Coca-Cola Company is multinatinational, that is why ofises of the company are state not in one coutry. With the help of internet company workers can meeting, discuss problems, share. They can speak using web cameras or wright reports using web mail. Higher technological prosses is, higher speed of making products. In our country each year truck with Coca-Cola print, drive throug Tashkent streets with new yaer muzik. It is very good advertizing of company. Company has its own website,there are all information about company its products nd delivery. Using Coke website cutomers can give advise what company should do in order to increase sales of production. It is also posibal beein in Uzbekistan buy Coca-Cola products via internet, this posibility make distribution products more comfortable. It is possibale to buy products online.

Xenotransplantation Essay -- Medical Research Transplant Donor Essays

Xenotransplantation Physicians today are faced with a growing list of patients awaiting transplants for organs that have failed, but there are not enough donors to meet these needs. Countries all over the world have a â€Å"human organ shortage† and the waiting lists for organ transplants only seem to grow longer (Melo 427). In the United States 62,000 patients needed a kidney, liver, or pancreatic transplant in the year 2001. Xenotransplantation, which refers to the transplantation of organs, cells, or tissues from animal species into human beings, has been heralded as a promising technology that will help us save more lives and lessen the dire shortage of transplantable organs. Organs from pigs, goats, monkeys, chimpanzees, and baboons have been used in xenotransplant experiments conducted so far. It promises to be a good treatment option for patients with end-stage organ failure (Williams 12). The transplant surgery could be scheduled at the patient’s convenience rather than scheduling an emergency surgery as soon as the human donor is found. Patients would be able to receive transplants when they first need them rather than having to wait until a transplant is the only remaining option that can save their lives. When transplants are conducted earlier, the patient will be stronger and have a better chance of recovering. Xenotransplantation appears to have several advantages as a medical procedure, but like any medical procedure it is not without its risks. Before we embrace xenotransplantation as yet another boon of science, we need to consider the ethical dilemmas surrounding this medical technology. History of Xenotransplantation The concept of using animal organs in human beings is not a new one. On... ... Xenotransplantation.† Bioethics. 2001 Vol 15 Number5/6. Nelson, James Lindemann. â€Å"Transplantation through a Glass Darkly.† Hastings Center Report. Sept-Oct 1992: 6-8. [Online] http://online.sfsu.edu/~rone/GEessays/Transplantation.htm â€Å"The Ethical Implications of Xenotransplantation.† American Medical Association. CEJA Reports 2000-2002. [Online] http://www.ama-assn.org/ama/upload/mm/369/ceja_report_113.pdf Veatch, Robert M. The Basics of Bioethics. New Jersey: Prentice Hall, 2000. Williams, Rebecca D. â€Å"Organ Transplants from Animals.† FDA Consumer. June 1996, Vol 30 Issue 5. [Online] http://www.fda.gov/fdac/features/596_xeno.html Windsor, Roger G. â€Å"Spare Body Parts from Animals.† Spectrum: The Wholistic News Magazine. Mar-Apr 1997. â€Å"Xenotransplantation.† Natural Life. Jan-Feb 2000, Issue 71. [Online] http://www.life.ca/nl/71/xeno.html

Spare Parts

Spare Parts In the United States, drinking and driving is a major concern in today’s society as about thirty-two percent of total traffic deaths involve alcohol (Hanson). To prevent people from driving under the influence, many slogans and advertisements are used mainly to encourage driving carefully. One advertisement made by the car manufacturer BMW is found in Public Interest Magazine and promotes safe driving with the message â€Å"Don’t Drink and Drive. † The visual in this advertisement is a bare right leg of a man and next to where it should be the left leg of the man is a prosthetic leg and foot.On the right side of the visual image the advertisement reads: â€Å"Spare parts for humans are not as original as those for cars. † At the bottom of the page it states, â€Å"Don’t Drink and Drive† along with the BMW logo. This BMW advertisement is an effective and reasonable way to prevent people from drinking and driving because it shows th e negative consequences of getting into an accident, such as losing a leg, and it promotes safe driving. In order to prevent people from drinking and driving, the car company BMW uses this advertisement to promote awareness of the dangers and negative outcomes.Many consequences can occur when the driver is not able to realize what is going on, drifts off the road, and gets into an accident. This BMW advertisement only shows one possible injury of an accident where the man in the visual has lost his leg and it was replaced by an artificial one. To promote the message â€Å"Don’t Drink and Drive,† this advertisement shows that it is extremely dangerous and can cause injury, amputation, and/or death. Some severe types of injuries can potentially cause people to lose their leg, other body parts or even a life as a result of a car accident.It affects the viewers who see this advertisement because they do not want to turn the picture into reality now giving them the choice o n whether to do the right thing and drive safely or not. From seeing this advertisement, it develops the primary appeal of pathos because it displays the emotion that one gets from seeing a person with one real leg and one prosthetic leg. After seeing this photo it makes the viewer think about the consequences of being under the influence and driving at the same time.Having an artificial leg will greatly disable a person where they become unable to do the things that they were able to do before the car accident. This holds true whether it was the person driving themselves or someone else driving, especially an innocent driver in another car. This advertisement proves that it is possible to replace car parts, but there is nothing one can do to replace body parts or even someone’s life. They will have to suffer the negative results of making the bad decision to drive drunk.Through showing a possible consequence, this advertisement is effective because people can relate to this problem if they have been injured or know someone who has been injured or has died from a drunk driving accident. It would make people make sure not to drink and drive because it would make the picture turn into reality and no one would want that. There is a possibility this can happen so it makes the advertisement extremely believable affecting anyone who was to come upon it. Another appeal is to logos through the quote that is displayed in the advertisement.It states, â€Å"Spare parts for humans are not as original as those for cars. † This statement is used to prevent the issue of drinking and driving as it means that human body parts are not as appealing as those that can be changed in cars, especially since parts of a human are impossible to re-manufacture. If there are spare parts on a car, it is hard to tell that there is a difference between the original and replacement parts. But when a human’s body parts are replaced by something else like an artificial or p rosthetic part, it is possible to tell the difference because it does not look like the original body part.It is important to know this because while driving, people are not only responsible for their own safety but of other peoples’ safety as well. They may cause someone other than themselves to become injured or hurt just because they made the bad decision to drive while intoxicated. This advertisement promotes safe driving through its simple and clean layout using a white background and simple black font. This technique is used to make consumers think the product being sold (which in this case is a car) is simple and clean as well which means that the car will be reliable and also safe.Even though BMW is selling their company and their car, they also show their awareness of drinking and driving. With this white background, it makes the image stand out on its own requiring viewers to focus primarily on the picture. After seeing the prosthetic leg, it will grab and keep peop les’ attention to get them to wonder what the advertisement is all about. Therefore they become encouraged to read the words to further understand what BMW is promoting because they believe it is necessary for people to be aware.By doing this, the advertisement focuses on the importance of the issue over what BMW is actually selling. This advertisement does not show the product purposely to show how much BMW cares about preventing drinking and driving. They are trying to persuade people to buy their cars since they are aware of the consequences of drinking and driving. BMW uses this advertisement to show that they are trying to prevent the issue of driving under the influence to gain the trust of the consumers. If the company is considered trustworthy, they will create a good reputation for their cars so that people will buy them.They want to show that their car is safe and reliable as well. When buying a car, consumers’ number one concern is usually the need to feel s afe. This is a way for them to gain customers appeal and hopefully they will buy BMW cars. Even though this car company wants to be able to sell to the general public, an especially meaningful message is intended for people who drive. This can be seen through the image, which is a human and it will affect people who see the advertisement because they will not want to end up with a prosthetic leg or any other body part.By promoting safety and proving that there are negative consequences of drinking and driving, BMW uses an advertisement to help people make the right decision when getting behind the wheel. They require people to take action so that they can prevent alcohol related car accidents from occurring because they are so fatal. People become aware that it is extremely dangerous to drink and drive through this advertisement because they know they would never want to have a prosthetic leg. BMW created an effective advertisement requiring people to stop and think about the realit y of drinking and driving and to hopefully make a good decision.