Consumer Behaviour Essays

Consumer Behaviour Essays Consumer Behaviour Essay Consumer Behaviour Essay KAIZEN SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: EMBA SUBJECT: CONSUMER BEHAVIORE N. B: 1} Attempt all the questions 2} All Questions Carries Equal Marks Name: Varsha Vasantrao Sawalkar Ref. No: KP00610-20407 ____________________________________________________________ _______________________ SECTION A ( Each question carried 12 Marks ) 1. You are the brand manager of a new line of light weight autofocus, economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? 2. Gillette, an established market leader in shaving products, is planning a foray into skin care products for men. How can the company use stimulus generalisation to market these products ? Can instrumental conditioning also be applied in this marketing situation ? How ? 3. Which of the stages of the family life cycle would constitute the most lucrative segment/segments for the following products and services? (a) Dominos pizza (b) Mobile telephones (c) Mutual funds Justify your answer. 4. What do you understand by extensive problem solving, limited problem solving and routinised response behaviour ? What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturiser. 5. Write short notes on any tree of the following : (a) Factors likely to increase prepurchase search for information (b) Economic model of buyer behavior (c) Howard Sheth Model (d) Post purchase dissonance (e) Trait theory of personality SECTION B Read the case study given below and answer the question at the end of the case. A PRODUCT FAILURE AT SATURN (Marks-20) Saturn is attempting to create committed customers. Saturn, a division of General Motors, advertises around the theme : A different kind of company. A different kind of car. Thought Saturn cars cost only $10,000 to $16,000, the firm attempts to provide its customers the same level of service and consideration typically associated with expenstve luxury cars. Its stated objective i5 to be the friendliest, best-liked car company in the world The company states : Were going to do more than what the customer expects, and in the long run, I think it will enhance our image. Saturns attempt to build an image of a high-quality car built by skilled, caring workers and sold in helpful, nonpressure dealerships, had received two small tests in its first two years. In one, it had to recall and replace 1,836 cars that had received improper coolant. In another, it had to repair 1,480 cars with faulty seat-back recliners. In the second case, the firm made a TV commercial showing a Saturn representative flying to location to fix the car of a resident who had purchased it in the first year of its launch. However, in 1993 Saturn began receiving reports of a wire short-circuiting and causing a fire. Thirty-four fires (no injuries) were reported. Saturn faced a dilemma. A recall would involve 350,000 cars and a direct expense of as much as $ 35 million. Any negative publicity associated with the recall could seriously depress sales. Saturn had yet to break even and General Motors was under serious financial pressure. Saturn managers decided to deal with the problem in a manner consistent with its company objective described early. It quickly notified all purchasers of the affected cars and asked them to contact their dealers to have the defective wire replaced at no charge. The dealerships extended their operating hours, hired extra personnel, arranged door-to door pickup and delivery, provided free car washes, and often provided barbecues or other festivities. All the repaired cars had a courtesy card placed inside that said : Wed like to thank you for allowing us to make this conection today. We know an event like this will test our relationship, so we want to repeat to you our basic promise that everyone at Saturn is fully committed to making you as happy a Saturn owner as we can. According to Steve Shannon, Saturns director of consumer marketing, the decision to handle the recall in this manner was simple : The measure of whether we are a different kind of company is how we handle the bad times as well as the good. Were trying to minimize the inconvenience and show that we stand behind the cars, so that our owners dont lose faith in us or the cars. How have consumers responded to the recall? Mrs. K, a customer, learned of the recall from friends w ho had heard of it on news reports before she received her letter from Saturn. She took her car to the dealer who served her coffee and doughnuts during the 24-minute repair. Her response: I expected this would be my first bad experience with Saturn. But it was so positive, I trust them even more than when I purchased the car. Questions :(a) Describe the evaluative process followed by the consumers and do outcome that Mrs. K , went through. (b) Evaluate the manner in which Saturn handled the recall. What options did it have? (c) How will publicity about the recall affect Saturns image among non-owners ?

Adoption By Gays- Its Okay Essays - Same-sex Sexuality, Free Essays

Adoption By Gays- It's Okay Essays - Same-sex Sexuality, Free Essays Adoption By Gays- It's Okay When a gay couple sought to adopt a boy- who had leukemia, had been neglected by his biological parents, had lived in five foster homes, and whose adoption was favored by his legal representative- the judge deemed it not in the interest of a seven-year-old male child to be placed for adoption into the home of a pair of adult male homosexual lovers.(Utne 58) Three years of searching for a qualified heterosexual couple failed. This and many other similar cases have denied children a family by ignoring many qualified homosexuals. With this being an age when people are supposedly more open-minded, why is it that gays are treated this way just because of their sexual orientation? Many Americans are still uncomfortable with the idea of gay parents. The traditional family has always included a mother and a father. However, today more and more families are being headed by gay parents. Some have children from previous marriages. Many must use artificial insemination or surrogate mothers because it is extremely difficult for gays to adopt children. Although it seems to contradict societys view of the traditional family, homosexuals should be allowed to adopt because they deserve equal rights, and sexual orientation is not a reasonable determining factor in the qualifications of a parent. Also, allowing them to adopt can actually help society. Surveys suggest that a large majority of the American public generally favor anti-discrimination laws.(Harris 2) Why then, according to a Newsweek survey, do only 36% of those surveyed think gay couples should have the right to adopt? Samuel Chavers, assistant general counsel for Children and Families, says adoption is not a right; its a privilege. If this is true, there is still not a rational basis for denying homosexuals the privilege to adopt. It is clearly an anti-gay bias. Although only two states specifically ban adoption by gays, most states discourage it. Just as blacks and women have fought for equal rights, gays are now struggling to do the same. It is unfair to single out a group of people with many members who would make great parents. Since we live in a world where all men are created equal, homosexuals should enjoy the same rights as heterosexuals. Gays face discrimination because of their sexual preferences, and they must also face the qualifications for adopting. June Amer has a son of her own, whom she and her partner have raised. They wanted to adopt a second child. Amer truthfully filled out an application form that asked whether she was a homosexual. Her application was immediately rejected.(Fitzgerald 1B) This was a woman who had already proved to be a good parent and who lived in a healthy environment. She could have provided much-needed care for another child. Her only characteristic that did not meet the qualifications was that she had a female lover. Because of this reason, many qualified applicants are being turned down. It is great that people are willing to adopt children, but it is terrible that this one qualification is stopping so many of them. Sexual orientation alone doesnt make a person a good or bad parent.(Kantrowitz 57) Hedy Weinberg, executive director of the American Civil Liberties Union of Tennessee, agrees. The goal should be to identify those homes that would provide nurturing environments. The determination should not be sexual orientation.(Wagner 1) Adoption agencies need to quit using sexual orientation as a factor. A family is a family. That is exactly what so many children today are in need of: a family. There are now 36,000 children in this country- in foster homes or institutions- who are free for adoption.(Utne 54) These children need the love that homosexuals can provide just as well as heterosexuals. If the many willing gays could adopt these children, it would help our society by lessening the problem of children without families. A home is much better than an institution, or worse, the streets. It would also help by diversifying society. All people are not the same, so why should all families have to be the same? If children are adopted by gay parents, more people will become accepting and open-minded towards different lifestyles. Society will definitely be positively affected the day that homosexuals

Development attraction & retainment of employees Essay

Development attraction & retainment of employees - Essay Example There are situations where employees discuss their working conditions in the social media, and in such a situation the fall is usually on the employee who can not do anything to the employee (Jackson 2011). Many organizations find it a challenge developing a strategy that supports effectual talent acquisition; and this is overlooked mostly because most of the resources that are to be used for this are put into other things that are said to be ‘more important’. However, human resource planning is fundamental to the proficient management and prolonged success of a business, organization or even starting up companies. Often, many organizational administrators, due to circumstances overlook how resources are managed which leads to mismanaged top rank departments. Poor human resource management has both immediate and long term consequences on how the organization functions, policies of employee recruitment and management, and most importantly organizations profitability. More over, the one that has the greatest impact on an organization is employee development, attraction and retaining them; the heart of any organization are the employees and they also determine how successful it will be. When employees are denied some or all the required resources it creates poor working conditions not to mention the environment; moreover, an ineffectual and inadequately functioning department reflects the general condition of dealings in that particular organization and that it is not in any good condition to compete in the market. It also shows that; there isn’t any coordination or communication, poor decision making and grave blunders between the departments and the managerial sector (Dutta 2013). Significantly, in such a situation employee training and development strategies are improperly budgeted for and chances for recruiting or even attracting new employees are eliminated; additionally, the general goals and objectives of the organization are not met. The similar attitude of the high management and the human resources department quickly spreads across all the other departments and employee pecking orders; it affects the work ethics, causes personality conflicts and systematically eliminates team work (Sylvia 2013). Employees lack motivation and they do not put much of their skills and capabilities in the organization. Some employees are at their worst in negative working environments; and in cases where they are not motivated, lack of inducement and acknowledgment they automatically end up performing poorly and work output is of low quality. Employee recruitment and selection is an incessant sequence; and this mostly influenced by organization’s need for business growth, expansion strategies and requirements to complete or start off certain projects or assignments. In an organization that is mismanaged, human resources personnel with an apathetic outlook on things, poor or lack of communication with the administrators are not in any situation to address their requirements in the aspect of labor force (Jackson 2009). As a result, open vacancies and employment postings remain vacant; and in cases whe

Benner practice analysis paper Essay Example | Topics and Well Written Essays - 2500 words

Benner practice analysis paper - Essay Example This paper will, therefore, discuss the function of caring in nursing and responsibilities of caregivers. Benner's Model emphasizes a differentiated practice that promotes achievements through a systematic progression. The paper will apply Benner’s model and Dreyfus’ model to reflect on my nursing profession. The paper will focus on appreciation of value through self-empowerment and professional relationships and networks. Functions of Caring In Nursing Caring Caring is the fundamental aspect of nursing. However, there is a slight variation in the mode and length of caring hence, the requirement for specialized training and experience. Throughout my practice, I have acquired relevant skills and experience that I find useful in my practice. Comforting and giving hope to patients is my first priority. Some of the health issue such as terminal illness, old age, some mental disorders, and physical disabilities cannot be solved through medication. In addition, some of the co nditions take long time to be treated. In both situations, the patients have the right to receive care and dignity while undergoing treatment and therapies. Continued practice has enabled me to acquire specialized skills in comforting patients. Firstly, I always let the patient to know that they are worth living and acknowledge that they are not the only people with such problems. Thus, my basic approach in care giving is helping patients to rebuild their self-esteem. I achieve the objective by assisting the patient to re-discover themselves besides their immediate condition. Self-discovery enables the patient to determine their value and reason for life. Teaching and Coaching The second aspect of caring is a trainer or a teacher to the patient. As a skillful caregiver, I have realized that the wellbeing of a patient is dependent on the decisions made by the caregiver. In addition, patients rely on the nurse as their sole source of information and instruction. Being a caregiver requ ires you to be a role model and a point of reference. For instance, you cannot take a patient through regular exercise while you are not willing or able to exercise. Throughout my practice, I have successfully encouraged my patents to comply with the prescribed therapy. I have also been successful in promoting healthy lifestyles among the patients. Lastly, I am always considerate about the information that I pass to the clients through effective communication and interpretations. Counseling As a caregiver, I am also expected to be a counselor. This is useful in helping the patients to cope with stressful psychological or social issues arising from their condition. Experience in nursing has enabled me to acquire useful tactics to help patients cope with stressful situations. Firstly, I am concerned about offering intellectual and psychological support to the clients. Empowering clients through intellectual and psychological support enables the clients regain control over their lives. I also have outstanding skills in offering psychological support to my clients. I consider myself gifted in the area due to the positive results that I have always received. In the first stage of intellectual and psychological support, I always encourage the clients to develop new attitudes about their life. On a scale of 1-10, I can comfortably achieve a score of 8 points in promoting intellectual growth. Finally, I always encoura

Comparing poems Essay Example for Free

Comparing poems Essay Salome turns out to be an evil and very disturbed character; she gets pleasure by beheading people. In this poem it turns out that Salome has removed few other heads previously and she would doubtlessly do it again. She does not even know whos head it is that is next to her, but it seems like that she does not care at all. This makes her sound like a whore. As the maid walks in this makes her feel more comfortable and better for some reason. Hitcher: The man seems really stressed and tired, and when he receives the phone call from his boss that is his final straw. He seems very jealous of the hitcher this is because he is free of stress and is a free spirit. He seems very frustrated. The Man He Killed: This poem is very interesting. It turns out that they dont want to kill each other but because they are at war with each others country. One of them says youd treat if met where any bar is or help to half-a-crown. He is saying if I met you in any other circumstances I would take you to a bar and buy you a pint. My Last Duchess: She is very very jealous, in fact she is so jealous that she wants to poison he and watch he die very slowly. She makes the poison sound like something that is rich and luxurious. Salome: There is some alliteration on line 18-19 where the sound of maids clanging makes Salome happy. Throughout the poem the tone of it makes the poem sound like a young girl who is spoiled and self-indulgent. In this poem there are quite a few clichi s e. g. and aint life a bitch. Hitcher: In this poem the first stanza has some typical rhymes which binds the poem together tired, fired, hired. Can you see the effect of this? He is tired and then his boss threatens to fire him then he hires a Vauxhall Astra. A lot of clichi s are used in this poems here are some examples The truth he said was blowin in the wind, or around the next bend. hed said he liked the breeze to run its fingers/ through his hair. The Man He Killed: There are colloquialisms such as off-hand like which provide an earthy realism along with the rough sounding meter. The Laboratory: This poem uses consolation irony. It also uses some alliteration here is an example Grind away, moisten and mash up thy paste and here is another example Brand, burn up, bite into its grace-. It also has some ambiguity in it here is an example If it hurts her, beside, can it ever hurt me? . Salome: The first verse describes how she is trying to figure out whose head is on the pillow next to here. The second verse describes how she started to feel less hangover when the maid rough in her breakfast. The third verse discusses how she is trying to dissolve the life of the booze and the fags and the sex. Then she decides to turf out the blighter from her bed. Hitcher: This poem has five stanzas and a regular five line shape with the third line being the longest in all of them. If you look at each third line you will see some sort of a pattern occurring. The shape of the stanza is very interesting. The Man He Killed: This poem has a simple but formal structure of five short stanzas all rhyming ABAB. The last tow stanzas remind the men that they could be friends if they met in any other situation. Stanzas two and three: set out the qualifying circumstances that change everything for the mens fate: they are soldiers in opposing armies and therefore enemies. The laboratory: The title in this poem gives us a big hint on where the scene takes place. The speaker is a woman; she takes a lot of pleasure watching the procedure. In the second verse we cab see why the woman wanted revenge, she wanted revenge because the speaker has been betrayed by her lover. In verse three she watches the apothecary at work and is fascinated by what he is doing. She is in no hurry. She takes pleasure in the preparation. This is better than dancing in the kings palace.

Drive-by Shootings at Henry David Thoreaus Walden Pond :: Thoreau Walden Pond Essays

In Walden, Henry David Thoreau said, "I went to the woods because I wished to live deliberately to front only the essential facts of life, and see if I could not learn what it had to teach, and not, then I came to die, discover that I had not live." Perhaps the last part of that statement is the most difficult aspect of our lives. A plethora of philosophers and everyday people alike have maintained that you should live your life as if it were your last day. Few, however, have been able to adopt that philosophy. In the '90's the future has become a key player in our lives. Education has been geared towards planning out our future and has almost forgotten that right now, we are here. In eighth grade, we were encouraged to plan out our high school classes. Our sophomore year weaved in a career unit, and this year we look at colleges. Some teachers teach a certain way only because they want to prepare us for college, not because they think that their way is the best. Why do we do all of this for a future that might not come? In a decade where drive-by shootings, drug overdoses, and alcohol-related accidents have become the norm, the way we look at the future may come as somewhat of a surprise to the objective observer. The future is presented in a way that assumes we will have a future, when, in fact, some of us may not have all that long to live in the present. We spend so much time planning for tomorrow, or even five or six years from tomorrow, that many of us forget that we are living today and that we should live out today. If a person tries to live out tomorrow right now and that person is on his death bed a few minutes later, then that one person may find that he has squandered his life preparing for the future. Aside from over planning, many of us do not think about enjoying the life we have. For example, for years many of us have had ample food to eat, yet we still rush through a meal as if a wild animal was going to snatch it away from us. We haven't taken the time to enjoy our meals and the usual conversation that accompanies them.

Determination Of Water Crystalization Essay

I. Aim: To determine the formula of the hydrate of copper (II) sulfate. II. Hypothesis: Hydrates are ionic compounds that have a definite amount of water as part of their structure. The water is chemically combined with the salt in a definite ratio. Ratios vary in different hydrates but are specific for any given hydrate. In this experiment, the hydrate of copper sulfate has the formula CuSO4.xH20. When it is heated, the water is released as vapor and we can describe the reaction as below: Hydrate Anhydrous salt + Salt CuSO4.xH20 CuSO4 + xH20 The amount of water in the hydrate is determined by taking the difference between the mass of the hydrate before and after heated. Then, the percentage composition of water can be calculated basing on its mass. According to usual theory, hydrated copper sulfate has the following formula CuSO4.5H2O. Therefore, the result collected from the experiment should be x = 5. III. Equipment/Chemical: 1. Equipment: * 1 x Evaporating dish * 1 x Pipe-clay triangle * Some crucible tongs * 1 x Pressed fiber pad * 1 x Digital balance (uncertainty: à ¯Ã‚ ¿Ã‚ ½0.001g) * 1 x Spatula * 1 x Glass stirring rod * 1 x Bunsen burner * 1 x Tripod stand 2. Chemical: Hydrated copper (II) sulfate IV. Variables: * Independent: the mass of hydrated salt. * Dependent: the percentage composition of water in the hydrate. * Control: room temperature, capacity of fire gas, standard equipment. V. Method: 1. Clean and dry evaporating dish. 2. Set up a Bunsen burner under a tripod stand with a pipe-clay triangle on top. 3. Place the empty evaporating dish on the clay triangle and heat the dish with the hottest flame for 3 minutes. This is done to be sure that the dish is absolutely dry. 4. Use tongs to remove the dish from the clay triangle and then place it on a pressed fiber pad so that it can cool for several minutes. 5. Use a digital balance to determine the mass of the cooled evaporating dish. Record this mass to the same number of decimal places as the uncertainty of the balance (à ¯Ã‚ ¿Ã‚ ½0.001g), in other words, the measured mass will have 3 decimal places. Remember not to weigh the dish when it is hot because heat waves tend to be circular and upward, which tends to make objects appear to weigh less. 6. With the dish on the balance, put into it a specific amount of hydrated copper sulfate; make sure that the amount of hydrated copper sulfate is less than half full of the dish. Be sure the spatula is very clean to avoid contamination. Record the mass of the dish with the hydrate to the same number of decimal places as the uncertainty of the balance. 7. Place the dish on the clay triangle. Gently heat the dish by moving the burner bark and forth around the base. Increase the heat gradually. Avoid any popping and spattering. 8. Heat strongly for 5 minutes or until all of the blue color has disappeared. During the heating, a glass stirring rod should be used to spread the solid and break up larger portions of the hydrate. Be sure not to pick up any of the solid on the stirring rod. If the edges of the solid appear to be turning brown, remove the heat momentarily and resume heating with a cooler flame. 9. Allow the dish to cool for 2 minutes. Immediately find the mass of the dish with the anhydrous salt, and record the mass to the same number of decimal places as the uncertainty of the balance. The dish must be weighed before the compound reabsorbs water from the atmosphere. 10. Calculate the initial amount of hydrated copper sulfate before heated. Record the answer to the same number of decimal places as its calculated uncertainty. 11. Determine the amount of vaporized water. Record the answer to the same number of decimal places as its calculated uncertainty. 12. Then, the value of x can be found basing on the formula ratio. 13. When finish, the anhydrous salt can be thrown into the waste container and the evaporating dish washed.

How Alcohol Affects the Family

A family is an institution with closely knit members of a household who are related by marriage adoption or by birth. These are people who have a strong relationship mutual concern for each other such that when one gets hurt, the other members also feel hurt. It is in this institution that socialization takes place.A family acts as a shelter for the members because this is where they experience unconditional love. Members do not have to work to earn love or to work for their basic needs to be met. It is a place that members can go back to when all is lost and still be cared for.Democracy is first experienced in the family because every one is listened to and every member works for the best interest of the other. Additionally, members of a family grow according to certain values upheld by the institution and as a result can be said to be very influential to an individuals personality.Therefore every family member has roles and obligations that when disrupted can make a family dysfunct ional. Alcohol abuse is one of the factors that causes disruption of the family and threatens its stability.Alcohol abuse has adverse effects on the members in that it deprives them of the basics of the family. This is because most alcohol abusers are violent and often are the ones who initiate fights. The violence when brought home is characterized by such incidences as wife battering, beating of children and financial constrains in the home as and even separation or divorce. Various members of a family can become abusers of alcohol. It can be the mother, the father or even the children. The impact of alcohol abuse usually varies depending on which member is involved.In instances where the parents are involved, the family hurts financially because in most of the cases they are the ones who are bread winners. As mentioned earlier their priorities change and the amount of money that is usually allocated to family consumption, decreases. Financial strain also could set in as a result of the accidents that come with drunkenness e.g. a road accident that occurs because of drunken driving, costs of treatment for a drunken driver who has sustained injuries and compensation for broken crockery and other wares.According to children of alcohol dependent parents are usually anxious and suffer from depression. They also stand a risk of having mental and physical problems. Additionally, they have a very high probability of also becoming addicts of alcohol and other substances or drugs. Statistics have shown that most adolescent alcoholics have parents who are addicted to alcohol. Children from parents who are addicted have a lot of money spent on their health and welfare.This is because they are sometimes subjected to abuse that would warrant their being taken to hospital. Increased health problems of family members create a financial burden to the family up to a level where there no longer exists family cohesion.The role of the parents is also compromised because they ge t to levels where they cannot instill discipline on their children. Alcohol dependent parents whose cognitive ability has been impaired because of alcohol cannot be at a position to follow up on how their children are doing at home or school and the latter become their own masters.The outcome is children who are delinquent and a threat to security in the society. Further it becomes one factor behind the family disintegrating as they start doing their own things without any guidance. In other cases the alcoholic parents are not able to perform their duties and the children take up their roles.This can get to a level where it gets confusing for the children because they have to take up other roles, i.e. that of being children and that of parents. The family in such an instance becomes dysfunctional because families fail to undertake their obligations of taking charge or leading the family. Children in such a family tend to take up the habit of dealing with issues under the influence o f another substance such that they don’t believe that they can make decisions when sober.This can be explained by the fact that children look up to their parents who have a great influence on them. Children regard their parents as heroes and may conclude in their minds that the consumption of alcohol is a heroic gesture thereby admiring it. This may prompt them to try taking the alcohol in secret so that their alcoholic activity starts at a very early age.

Overpopulation in the Philippines Essay Example

Overpopulation in the Philippines Essay Example Overpopulation in the Philippines Paper Overpopulation in the Philippines Paper Overpopulation is and should be everyones concern. Its not something that we should blame only on the poor or the government or especially only on those who have seemingly taken Gods directive to go forth and multiply to heart. It has been a politically perceived issue that there is over population in the Philippines. This issue has been constantly blamed for the aggravating poverty situation. One side is claiming that unbridled population increase is putting so much strain on the financial and food resources of the country that more and more Filipinos are no longer dating three square meals a day. Economic rating system is also stating a poor Filipino family is earning just below $1 per day. This certainly can hardly feed a family of 4 or more. On the other side, it is claimed that the cause of poverty is government corruption. They rightfully claim that while true that the poor are constantly increasing, and that the income gap between them and the next economic level is likewise widening, financial resources that are intended to support the poor are being pocketed by corrupt government officials. Population is not the cause of poverty, corruption is, the Catholic Church claims. The government is keen on crafting remedies to curb population. Several laws have been passed to curb corruption. But since they lack heavy punitive measures, they became hardly effective. Corruption has already downgraded the countrys economic standing that adversely affected our capability to borrow money from credit or financial institutions, particularly the International Monetary Fund (MIFF) and World Bank. So the government resorted to drafting a bill that drew the ire of the conservative and the Catholic Church. Foremost is the reproductive health bill, which was tutored by Senator Pip Cetacean and Congressman Educe Legman. The bill underwent rough sailing on the legislative seas. Thesis Statement Philippines and other nations have a clear choice today. They can continue to ignore the population problem and their own massive contributions to it. Then they will be trapped in a downward spiral that may well lead to the end Of civilization in a few decades. More frequent droughts, more damaged crops and famines, more dying forests, more smog, more international conflicts, more epidemics, more gridlock, more drugs, more crime, more sewage swimming, and other extreme unpleasantness will mark our course. It is a route already traveled by too many of our less fortunate fellow human beings. The major role of the government is to provide a high standard of living for its people. This can be attained through higher levels of investments which generate employment and production, and through the equitable distribution of wealth and income. Plans, policies and programs are tools of economic development. These can only operate efficiently under regime of good and honest public administration.

How To 10x Your Content Ideas With Sujan Patel From Web Profits

How To 10x Your Content Ideas With Sujan Patel From Web Profits Have you struggled to come up with content ideas about your niche that are significantly better than what’s already out there? Also called 10x content, this type of content is important for appealing to both search engines and the readers who are going to end up buying from you. Today’s guest, Sujan Patel, is the co-founder and GM of Web Profits, a growth marketing agency. He’s been quoted in Forbes, Inc, and Entrepreneur, among other publications, and today Sujan is going to talk to us about generating 10x content ideas that will help you succeed as a marketer. Some of the topics that you’ll hear about today include: What Web Profits is all about, what Sujan does, and other projects that he’s working on. How Sujan stays focused on 10x growth as evaluates content ideas, from brainstorming to the narrowing-down process, and how publishing fits into the 10x growth plan. Why it’s so important to publish lots of quality content, consistently. Sujan’s process for generating great ideas for content: How he comes up with ideas and how he makes sure it will be effective in terms of SEO. Some of Sujan’s favorite brainstorming methods and tips. Sujan’s best advice for a marketer struggling to come up with 10x ideas. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: SujanPatel.com Web Profits Growth Mapping Podcast Quora ContentMarketer.io MailShakes Email Outreach Playbook Sujans Customer Delight Playbook If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Sujan: Quotes by Sujan: â€Å"Staying focused means saying no to a lot of things.† â€Å"One piece of content can be used multiple different ways when you apply different formats.† â€Å"If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.† â€Å"The best way to build a personal brand is to leverage blogging.†

Trade unions Essay Example | Topics and Well Written Essays - 3000 words

Trade unions - Essay Example European trade union leaders, along with their 'London Declaration', studied the financial crisis and appeal for fair dealing and rigorous action. Practical suggestions were as well made to prevent this situation from happening again: successful measures should be taken to guarantee that the economy carries on enjoying capital investments, also to put a stop to disgraceful financial forecast. The addition of public funds into the economy should correspond to public regulation, whereas the control of financial markets at global and European levels should be enhanced (Satre 2005, 804). This paper's objective is merely a wake up call. While trade unions determinedly expand their organizing attempts and ideas, there remains a noticeable need for constant research on effective strategies and techniques. It is essential to acknowledge nowadays that organizing has turned out to be increasingly complex. Under the pressing burden of feeble and incompetently enforced labour laws, aggressive employers harbouring antiunion sentiments, and a progressively intimidating political and economic atmosphere, it is not fascinating that hardly any workers surmount the threats, anxieties and hindrances and continue to in fact organize a union and negotiate an initial agreement. Problems are only worsened when labor leaders are informed repeatedly by their believed allies in government and the academe that workers are not interested anymore in unions but perceive a more workable and less intimidating option in management-offered participation activities. Confronted with an increasingly unfriendly climate, the labour movement has started to concentrate its energy on the single component of the organizing mechanism that it has power over, union strategies and techniques. This part focuses on the means by which workers, whether unionized or non-unionized, are adequately represented at work, and by which they gain differing extents of voice in the decision making of the top management or employers. Apart from collective bargaining exercised by trade unions, it emphasizes the means of information dissemination and collaborative consultation contained within an employment relationship. One premise is that an interpretation of the interaction of these systems of representation is fundamental for a positive reception of the current and potentially future trends of worker representation in the United Kingdom. In particular, it proposes that types of representation aside from collective bargaining may prospectively establish more mainstream voice systems, with employers and employees alike, than what they actually have previously (Wigley 2002). In the past, employers single-handedly made majority of decisions on issue regarding work. In a number of circumstances, typically job-related matters, expert or strategically positioned employees could single-handedly control particular features of their working lifestyles. From the latter part of the nineteenth century up until the present, collective bargaining steadily developed. In a number of incidences, to defend

Outline and assess Foucault's critique of modernity Essay

Outline and assess Foucault's critique of modernity - Essay Example It shall present Foucault’s ideas according to post-modernism and how it conflicts with the ideas of modernity. Then it shall seek to provide an answer to the questions raised in this introduction. A conclusion to this paper shall provide a summary and a clear answer to the issues raised. Foucault critiques of modernity are based on the anti-Enlightenment principles which do not agree with the act of matching reason with emancipation and progress. Instead, Foucault argues that the links between modern realms of information has led to different types of domination (Kellner, 1991: 65). His reports have added details to this domination through psychiatry, medicine, and criminology. His aim was to critique the trends in the current world order which makes issues from the more contemporary forms of prudence which appear to be natural, but are actually oppressive forms of domination. From his goals, it can be deduced that Foucault is a â€Å"complex and eclectic thinker who draws f rom multiple sources and problematic while aligning himself with no single one† (Kellner, 1991: 41). Foucault’s literature and philosophy is a critique of modernity and he differentiates between the classical and the modern eras of the post-Renaissance period (Kellner, 1991: 39). â€Å"He sees the classical era as inaugurating a powerful mode of domination over human beings that culminates in the modern era† (Kellner, 1991: 41). He also supports Nietzsche when the latter does not give much credit to the Enlightenment ideals in historical progress. In effect, Foucault believes that humans do not go through a series of conflicts to eventually arrive at an implied agreement of the rule of law; instead, he believes that humans use the series of violent acts under certain rules and then they progress from one act of domination to another (Foucault, 1979: 25). Enlightenment was deemed by Foucault as a means of increasing political power and of distributing it in the so cial field – eventually covering different aspects of daily life. Foucault, in effect, supports a position against modernity and this is a major characterization of his work (Grumley, Hegel, and Foucault, 1989: 11). The postmodern ideal does not support the idea of equating reason and freedom with each other; and it also does not support the attempts at making issues out of the different modern and oppressive elements of rationality. Foucault sees modern rationality and subjectivity therefore as a source of domination (Grumley, Hegel, and Foucault, 1989: p. 171). He also points out that knowledge and truth are tools for power and domination. Critique of Foucault’s perspectives One of the critiques of Foucault’s perspective of modernity is the fact that he rejected the advantages which were gained through modernity, including that of medicine (Kellner, 1991: 65). Other philosophers like Habermas believed that science and the technologies arising from it would not create any issues for as long as these technologies are managed according to proper rules (Powell and Moody, 2003). In contrast, Foucault completely discounted the benefits and progressive gains from modernity and science. Foucault believed that modernity is entirely disciplinary, and this generalization is a difficult one to support (Koopman, 2010: 3). His analysis has not exactly focused on what would end up being right in the end;