Coca Cola Company Is The Largest Multinational Company Marketing Essay

Coca Cola Company Is The Largest Multinational Company Marketing Essay The Coca-Cola Company is the largest multinational company all over the world, which produces non-alcoholic beverages, including the famous Coca-Cola and Sprite. In 2009, the company revenue has counted $31 billion with $6.8 billion net income. Company is more than 124 years in business, and employs 92.800 people. Coca-Cola Company is one of the small numbers of companies, which sales more than one billion drinks per day. The Coca-Cola Company was established in 1892 when Dr. John Smith Pemberton and Ed Holland formed a company named J. S. Pemberton Medicine Company. The company was established to sell three products: Pembertons French Wine Cola (now is known as Coca-Cola), Pembertons Indian Queen Hair Dye, and Pembertons Globe Flower Cough Syrup. Later on in 1894 company was renamed to Pemberton Chemical Company. Ed Holland became the Vice-president, while D. D. Doe was president of the company. After three years, company again changed name to Pemberton Medicine Company, a co-partnership between Pemberton, A. O. Murphy, E. H. Bloodworth, and J. C. Mayfield. Muthar Kent was elected CEO and Chairman of the Board on July 1, 2008. The economic growth is deliberate: by the Gross Domestic Product (GDP) in the United States prolonged at a yearly rate of 2.50 percent in the third quarter of 2010. The economy of the United States is the largest in the world. The economic system of United States is based on free market economy. It means that sole proprietors and business firms make the majority of the decisions. According to the graph in second quarter of 2008 GDP in of the USA fluctuated among 1%.the picture changed in first half of 2009, when GDP dramatically drop down to -6.8%. This decline GDP the USA effected to the sales of Coca-Cola Company. Company product sale also decline. Income level of population: According to the graph, there was a dramatic decline in GDP growth rate in March 2009. It means that overall income level of population drop down and in this case people do not by Coca-Cola Company products much. Nevertheless, the next year the GDP growth rate began to stabilize and reached a point of 2.5% in March 2009. As a result the income level in USA rose and it goodly affected to sales on company. Interest rate: Interest rate changes do affect the companys ability to borrow and influence businesses that buy KO products Inflation: The inflation rate in United States was last reported at 1.10 percent in November of 2010. The most valuable measures of Inflation are the CPI which measures the GDP deflator and consumer prices, which measures inflation of the domestic economy. Summarizing the data from the graph, he inflation rate was higher in 2008 when in 2010. In the period from 2008-2009 inflation rate was pretty high, that is why Coca-Cola Company raise prices to drinks. In 2010 the inflation rate was not far above the ground, which means that in this time company do not raise products prices much, in order to attract customers. Coca-Cola Company income straightly related to the U.S. dollar (USD). Company is based in the USA, and about 75% of its operating income from outside of United States. That is why company is very sensitive to the strength of dollar. As foreign currencies do not strongly related to the dollar, products which are sold in foreign countries are worth fewer dollars in the US. Another trend affecting Coca-Cola is that higher value of the US dollar the less America goods are sold outside of the United States. Entry 3: Effect of Industry Environment. The soft drink Industry, have the most phenomenon global marketing. The most important part of soft drinks is blended water with sugar, additives and flavors. The success of marketing and advertising such products is that soft drink companies advice to the customers, drink it instead of straight water. The soft drinks have the stale possession in the worldwide market. In 2002, world sales counted $193 billion US dollar. In contrast fruit sales exceeded just US $69 billion. In the U.S., soft drinks of the Coca-Cola Company, mostly sold in two liters bottles and one liter plastic bottles. Coke, Pepsi and Cadbury Schweppes control over than 91% of the U.S. market share. Industry Competition: PepsiCo and Cadbury Schweppes are main competitors of the Coca-Cola Company. There are a lot of smaller beverage companies competing domestically and markets of these non-CSD drinks sometimes possess major shares of their areas. For example Monster energy drink, produced by Hansen Natural (HANS), Red Bull energy drink of the Red Bull GmbHs, or Ferolito iced tea product of the Vultaggio Sons Arizona company. The Coca-Cola Company has competitors not only in soft drinks industry like PepsiCo, Inc., but in the nutrition companies like Kraft Foods, Groupe Danone, Uniliver, and Nestle. PepsiCo Inc. PepsiCo is the second world largest company all over the world. In 1898 in New Bern, North Carolina, druggist Caleb D Bradham created Pepsi-Cola. PepsiCo Inc. holds about one-third of US soft drinks market, it is about 31%.It means that Pepsi Company make a threat to the Coca-Cola Company. PepsiCo Inc. produces products such as Pepsi, Slice, Diet Pepsi, Mountain Dew and Mug Root Beer. Moreover it owns Frito-lay snacks. Cadbury Schweppes. The second direct competitor is Cadbury Schweppes; it is the number tree worlds soft drink producer. In 2007 revenue of the company was $5.75 billion. In US Schweppes have 18% of market share. Company soft drinks include Squirt, La Casera, TriNa, Wave and Spring Valley. The Total sales in the USA are about $12.9 billion. Entry 4:Effect of Political and Legal Environment. Legal factors which can could masquerade an enviromental threat to Coca-Cola company embrace new legislation of food and beverage products. New laws could threaten the company by creating more overhead expenses and decreasing the profit. Legal Factors: Government: Entry 5: Effect of Socio-Cultural Environment. Production of Coca-Cola Company is known by people of all ages, genders, nationalities, social possessions and religion. Price not very high, it means that practically every low and middle class person. The Coca-Cola Company has a number of unethical dessisions related with human rights. Unethical business decision: Coke can be ware harmfull for especially children and adults. Coca-Cola soft drinks are sold practicaly everywere in scholls, hotels, markets, parks, airports, highways and even rest stops. That is why every child are able to buy bottle of Coca-Cola. Coca-Cola contain a lot of chemicals which can be harmfull for young organizm and not only, because Coke badly eaffect liver work,stomach and work of organizm. Soft drinks include too much sugar, and it also can cause big health problems.It also causes a lot of problems related to dental heath. Cola depleats calcium in the bones, causing poor bone health. Coke full of coffein, which fast heart work and heart work not in proper way. To sum up Coca-Cola drink is very dangerous to peoples health. In 2005 KO introdused Coke Zero, it is most significant inovation of Coca-Cola Company. It is calorie free version of classik Coke. Coke Zero has a low level of sugar and suitable for people who are on a diet. Nowdays Coca-Cola Company produses not only carbonate drinks, it also produses such products like fresh juices( Fruitopia), teas, milk, bottled watter(Dassani) and hot chocolate for those who prefer healthy lifestyle. Such products do not badly affect the human organizm. Moreover it can help people to choose healthy drinks instead of carbonate.Coca-Cola must continue to adapt to the enviromental changes like healthy nutrition. Moreover company should include more healthyproducts. Entry 6: Effect of Ethical Enviroment. Each year Coca-Cola company donate more than 4 million US dollars for children with disable people. About 2 million US dollars company donate to african children.I means that company play role in social life not only it native country but others coutries also. Entry 7: Effect of Technological Environment Nowdays technology is one of the main factor in helping company stay profitable. With the time company should modernize delivery process production. It is true that with time technology prosses is developing, nowdays there are a lot of machines, which work more properly,faster and affectively than humans. All Coca-Cola company fabrics are modified with new equpment.And it plays a big role,because the same product made buy developed machine made faster, without any havy work, than product made buy human. It does not mean that people are do not needable in company fabriques. It is well known that Coca-Cola Company is multinatinational, that is why ofises of the company are state not in one coutry. With the help of internet company workers can meeting, discuss problems, share. They can speak using web cameras or wright reports using web mail. Higher technological prosses is, higher speed of making products. In our country each year truck with Coca-Cola print, drive throug Tashkent streets with new yaer muzik. It is very good advertizing of company. Company has its own website,there are all information about company its products nd delivery. Using Coke website cutomers can give advise what company should do in order to increase sales of production. It is also posibal beein in Uzbekistan buy Coca-Cola products via internet, this posibility make distribution products more comfortable. It is possibale to buy products online.

Xenotransplantation Essay -- Medical Research Transplant Donor Essays

Xenotransplantation Physicians today are faced with a growing list of patients awaiting transplants for organs that have failed, but there are not enough donors to meet these needs. Countries all over the world have a â€Å"human organ shortage† and the waiting lists for organ transplants only seem to grow longer (Melo 427). In the United States 62,000 patients needed a kidney, liver, or pancreatic transplant in the year 2001. Xenotransplantation, which refers to the transplantation of organs, cells, or tissues from animal species into human beings, has been heralded as a promising technology that will help us save more lives and lessen the dire shortage of transplantable organs. Organs from pigs, goats, monkeys, chimpanzees, and baboons have been used in xenotransplant experiments conducted so far. It promises to be a good treatment option for patients with end-stage organ failure (Williams 12). The transplant surgery could be scheduled at the patient’s convenience rather than scheduling an emergency surgery as soon as the human donor is found. Patients would be able to receive transplants when they first need them rather than having to wait until a transplant is the only remaining option that can save their lives. When transplants are conducted earlier, the patient will be stronger and have a better chance of recovering. Xenotransplantation appears to have several advantages as a medical procedure, but like any medical procedure it is not without its risks. Before we embrace xenotransplantation as yet another boon of science, we need to consider the ethical dilemmas surrounding this medical technology. History of Xenotransplantation The concept of using animal organs in human beings is not a new one. On... ... Xenotransplantation.† Bioethics. 2001 Vol 15 Number5/6. Nelson, James Lindemann. â€Å"Transplantation through a Glass Darkly.† Hastings Center Report. Sept-Oct 1992: 6-8. [Online] http://online.sfsu.edu/~rone/GEessays/Transplantation.htm â€Å"The Ethical Implications of Xenotransplantation.† American Medical Association. CEJA Reports 2000-2002. [Online] http://www.ama-assn.org/ama/upload/mm/369/ceja_report_113.pdf Veatch, Robert M. The Basics of Bioethics. New Jersey: Prentice Hall, 2000. Williams, Rebecca D. â€Å"Organ Transplants from Animals.† FDA Consumer. June 1996, Vol 30 Issue 5. [Online] http://www.fda.gov/fdac/features/596_xeno.html Windsor, Roger G. â€Å"Spare Body Parts from Animals.† Spectrum: The Wholistic News Magazine. Mar-Apr 1997. â€Å"Xenotransplantation.† Natural Life. Jan-Feb 2000, Issue 71. [Online] http://www.life.ca/nl/71/xeno.html

Spare Parts

Spare Parts In the United States, drinking and driving is a major concern in today’s society as about thirty-two percent of total traffic deaths involve alcohol (Hanson). To prevent people from driving under the influence, many slogans and advertisements are used mainly to encourage driving carefully. One advertisement made by the car manufacturer BMW is found in Public Interest Magazine and promotes safe driving with the message â€Å"Don’t Drink and Drive. † The visual in this advertisement is a bare right leg of a man and next to where it should be the left leg of the man is a prosthetic leg and foot.On the right side of the visual image the advertisement reads: â€Å"Spare parts for humans are not as original as those for cars. † At the bottom of the page it states, â€Å"Don’t Drink and Drive† along with the BMW logo. This BMW advertisement is an effective and reasonable way to prevent people from drinking and driving because it shows th e negative consequences of getting into an accident, such as losing a leg, and it promotes safe driving. In order to prevent people from drinking and driving, the car company BMW uses this advertisement to promote awareness of the dangers and negative outcomes.Many consequences can occur when the driver is not able to realize what is going on, drifts off the road, and gets into an accident. This BMW advertisement only shows one possible injury of an accident where the man in the visual has lost his leg and it was replaced by an artificial one. To promote the message â€Å"Don’t Drink and Drive,† this advertisement shows that it is extremely dangerous and can cause injury, amputation, and/or death. Some severe types of injuries can potentially cause people to lose their leg, other body parts or even a life as a result of a car accident.It affects the viewers who see this advertisement because they do not want to turn the picture into reality now giving them the choice o n whether to do the right thing and drive safely or not. From seeing this advertisement, it develops the primary appeal of pathos because it displays the emotion that one gets from seeing a person with one real leg and one prosthetic leg. After seeing this photo it makes the viewer think about the consequences of being under the influence and driving at the same time.Having an artificial leg will greatly disable a person where they become unable to do the things that they were able to do before the car accident. This holds true whether it was the person driving themselves or someone else driving, especially an innocent driver in another car. This advertisement proves that it is possible to replace car parts, but there is nothing one can do to replace body parts or even someone’s life. They will have to suffer the negative results of making the bad decision to drive drunk.Through showing a possible consequence, this advertisement is effective because people can relate to this problem if they have been injured or know someone who has been injured or has died from a drunk driving accident. It would make people make sure not to drink and drive because it would make the picture turn into reality and no one would want that. There is a possibility this can happen so it makes the advertisement extremely believable affecting anyone who was to come upon it. Another appeal is to logos through the quote that is displayed in the advertisement.It states, â€Å"Spare parts for humans are not as original as those for cars. † This statement is used to prevent the issue of drinking and driving as it means that human body parts are not as appealing as those that can be changed in cars, especially since parts of a human are impossible to re-manufacture. If there are spare parts on a car, it is hard to tell that there is a difference between the original and replacement parts. But when a human’s body parts are replaced by something else like an artificial or p rosthetic part, it is possible to tell the difference because it does not look like the original body part.It is important to know this because while driving, people are not only responsible for their own safety but of other peoples’ safety as well. They may cause someone other than themselves to become injured or hurt just because they made the bad decision to drive while intoxicated. This advertisement promotes safe driving through its simple and clean layout using a white background and simple black font. This technique is used to make consumers think the product being sold (which in this case is a car) is simple and clean as well which means that the car will be reliable and also safe.Even though BMW is selling their company and their car, they also show their awareness of drinking and driving. With this white background, it makes the image stand out on its own requiring viewers to focus primarily on the picture. After seeing the prosthetic leg, it will grab and keep peop les’ attention to get them to wonder what the advertisement is all about. Therefore they become encouraged to read the words to further understand what BMW is promoting because they believe it is necessary for people to be aware.By doing this, the advertisement focuses on the importance of the issue over what BMW is actually selling. This advertisement does not show the product purposely to show how much BMW cares about preventing drinking and driving. They are trying to persuade people to buy their cars since they are aware of the consequences of drinking and driving. BMW uses this advertisement to show that they are trying to prevent the issue of driving under the influence to gain the trust of the consumers. If the company is considered trustworthy, they will create a good reputation for their cars so that people will buy them.They want to show that their car is safe and reliable as well. When buying a car, consumers’ number one concern is usually the need to feel s afe. This is a way for them to gain customers appeal and hopefully they will buy BMW cars. Even though this car company wants to be able to sell to the general public, an especially meaningful message is intended for people who drive. This can be seen through the image, which is a human and it will affect people who see the advertisement because they will not want to end up with a prosthetic leg or any other body part.By promoting safety and proving that there are negative consequences of drinking and driving, BMW uses an advertisement to help people make the right decision when getting behind the wheel. They require people to take action so that they can prevent alcohol related car accidents from occurring because they are so fatal. People become aware that it is extremely dangerous to drink and drive through this advertisement because they know they would never want to have a prosthetic leg. BMW created an effective advertisement requiring people to stop and think about the realit y of drinking and driving and to hopefully make a good decision.

The tragedy of Othello Free Essay Example, 1000 words

The handkerchief that he had given to Desdemona can also be used to signify how much Othello was a loving husband. However, he is also a jealous husband. This is seen when is convinced that Desdemona was having an affair with Cassio. He even goes ahead and kills Desdemona only for the truth to be revealed by Emila later. With the level of craftiness in which Iago plotted the framing of Desdemona and Cassio, Othello cannot be entirely blamed for having killed Desdemona. Most people would have believed the accusation given the fact that Iago was shrewd enough to craft easily believable false evidence. Shakespeare is able to create a humanized character by making sure that Othello ha some characteristics that most tragic warriors might lack. For instance, Othello is depicted as high romantic with regard to the way he treats his wife (Elliott, 1953). On the other hand he is capable of being brutal when his feelings are hurt. This is shown in the way he reacts after being convinced that Desdemona and Cassio were having an affair. The most notable dramatic elements of the play are seen in the way Iago is able to manipulate the behavior of other characters in the play, including Othello who is the main character. We will write a custom essay sample on The tragedy of Othello or any topic specifically for you Only $17.96 $11.86/pageorder now The play also dramatizes the things people can do for romantic affection. This is seen by the way Roderigo is willing to do anything to bring an end to the relationship between Othello andDesdemona. It is also seen in the betrayal that Othello feels after being convinced that Cassio was having an affair with Desdemona (Cha, 2001). The other part of the drama unfolds is the far that Iago can go to frame Cassio just because he wants to have his post. All the things that Iago does are motivated by the fact that he is convinced that he deserved to have Cassio’s post. Desdemona and Brabanzio seem to be drawn to Othello because of his exotic qualities. They seem not to mind the fact that he is of a different race, but are more attracted to the characteristics that makes him interestingly unique. Even the Duke is convinced that his daughter would have been attracted to Othello after hearing the tale. However, Rodrigo and Iagodo not seem to see anyt hing positive about Othello’s difference in race. In fact, they use terms such as "thick lips" to refer to him. They use terms that are aimed at depicting Othello as someone who is less human (Jackson, 2007). Othello does not seem to mind this prejudice because he also refers to himself using the mean phrases in a number of occasions.